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Homepage > History of Southern Comfort

History of Southern Comfort

Southern Comfort liqueur was invented in the heart of New Orleans' famous French Quarter in 1874 by a bartender named Martin Wilkes "M.W" Heron. Back then, whiskey was a popular drink, yet the quality was not always decent. Whiskey barrels would arrive in New Orleans from Tennessee and Kentucky down the Ohio and Mississippi rivers and Heron sometimes didn't know it was even drinkable. So he began working on a recipe to create a whiskey-based drink with a consistent flavor.

As New Orleans was a thriving port city, Heron had an access to many fruits and some of the finest spices coming through the port such as Moroccan cinnamon and Mexican vanilla. He then began blending various fruits and spices together and finally perfected the recipe of Southern Comfort. The original blending recipe remains secret to this day.

There was a relatively popular competitive liqueur on the market at the time called 'Hats & Tails,' so Heron decided to name his liqueur 'Cuffs & Buttons' when he began selling the product in 1889. Each bottle label had his signature and the phrase "None Genuine but Mine."

In 1904 Heron took his product to the World's fair in St. Louis, where liqueur was awarded a gold medal for taste and quality.

In 1939, the Scarlett O'Hara cocktail was invented as a tribune to the movie, 'Gone with the Wind.' The cocktail is mixed with Southern Comfort, cranberry juice and fresh lime. Today Southern Comfort is sold in 60 countries.

Southern Hurricane
- 1 1/2 oz Southern Comfort
- Splash grenadine
- Lemon-lime soda

Fill Hurricane glass with ice and add Southern Comfort and grenadine. Fill the glass to the top with lemon-lime soda. Garnish with cherries, orange wedge and lime wedge.

Southern Comfort Mardi Gras Mambo Punch
- 1.5 parts Southern Comfort
- 4 parts pineapple juice
- few dashes grenadine
- freshly squeezed lime juice to taste
- club soda

Mix first four ingredients in a punch boal and add just a small amount of club soda to the batch and stir (NOTE: club soda should amount to about 1oz club soda per 12oz punch serving) . garnish each serving with a lime wedge, orange wedge and a cherry.

MORE SOUTHERN COMFORT COCKTAILS:
  • SoCo Lime Hurricane
  • Southern Comfort St. Louis Cocktail
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